With a comprehensive background in digital marketing, affiliate program management, influencer marketing, and web marketing strategies, I am confident I can contribute effectively to the team and drive impactful results. As the Senior Digital Marketing Manager at ModeSens, I led the planning, implementation, and management of affiliate programs, influencer marketing campaigns, and web marketing strategies. My experience includes but is not limited to the following:
Influencer Marketing
I have successfully created and executed influencer marketing campaigns aligned with overarching marketing goals, optimizing KPIs such as engagement rates, reach, and ROI. I spearheaded large-scale initiatives for top-tier brands, managing end-to-end processes, including identifying and vetting influencers, negotiating partnership terms, and developing content strategies that resonate with target audiences. Additionally, I ensured seamless execution through meticulous project management, from briefing influencers to overseeing content creation, while continuously monitoring performance metrics. My work culminated in comprehensive performance reports that informed future strategies, driving sustained growth and brand visibility.
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Social-First Campaigns
I developed and executed social-first campaigns across platforms such as TikTok, Instagram, Facebook, LinkedIn, and YouTube, leveraging both organic and paid media strategies. By testing and refining creative concepts, I significantly boosted engagement, reach, and conversion rates, driving substantial improvements in brand visibility and audience interaction. I also managed paid media campaigns, optimizing ad spending to maximize ROI through targeted placements, A/B testing, and data-driven adjustments. This holistic approach ensured that each campaign met and exceeded key performance metrics, amplifying brand presence across diverse digital channels.
Paid Media Mock Proposal 2024
Collaborative Strategies
I collaborated closely with Growth and Brand teams to drive customer acquisition through a comprehensive digital marketing strategy encompassing SEM, SEO, Retargeting, Programmatic, and Native advertising. My role involved not only aligning these efforts for a unified marketing approach but also developing creative strategies that resonated with target audiences at every touchpoint. By crafting compelling ad copy, selecting impactful visuals, and tailoring messaging to each channel, I ensured that campaigns effectively communicated brand values while driving engagement and conversions. Additionally, I utilized data insights to refine creative elements continuously, optimizing performance across all platforms and delivering measurable results.
Example Strategy for Community and Ambassador Program
Analytics and Optimization
I optimized Google Analytics dashboards to extract actionable insights that directly informed and refined performance marketing strategies. By setting up advanced tracking, custom reports, and segment analysis, I provided a clear view of user behavior, traffic sources, and conversion paths, allowing for data-driven adjustments to campaigns that boosted overall effectiveness. In addition to analytics, I spearheaded content creation and management efforts, producing a wide array of engaging materials such as blogs, email campaigns, mobile app content, and social media ads. My work extended to managing social media channels, where I implemented strategies to enhance community engagement and amplify brand presence. Through continuous content optimization based on performance metrics, I successfully strengthened brand identity and achieved higher levels of audience interaction and loyalty.
Paid Advertising
I executed highly effective paid advertising campaigns across multiple digital channels, including social media, email, banner ads, website takeovers, push notifications, and mobile apps. My strategic approach ensured maximum ROI and efficient budget utilization by leveraging targeted placements, creative A/B testing, and audience segmentation. These efforts resulted in increased brand visibility, higher conversion rates, and improved customer acquisition. To maintain a competitive edge, I conducted ongoing industry research to stay ahead of emerging trends, technologies, and best practices. This research informed my campaigns, enabling continuous innovation in execution and optimization across all channels. By integrating insights from market analysis, I consistently refined strategies to align with evolving consumer behavior and digital marketing landscapes, driving sustainable growth and enhanced performance.
Example Marketing Strategy Paid Media Breakdown
Influencer/Ambassador Campaign Management
I successfully managed a large-scale influencer and ambassador campaign, overseeing all aspects in-house, from creating detailed briefs to tracking and analyzing performance. Working with over 1,400 influencers, I developed goal-oriented briefs that aligned with our brand’s messaging and objectives, ensuring consistent and authentic content across various platforms. My role also included managing paid UGC campaigns and coordinating gifting campaigns to drive additional engagement and brand loyalty. By meticulously monitoring campaign results and providing ongoing support and guidance to influencers, I maximized engagement and conversions. These efforts culminated in generating over $200,000 in commissions from affiliate marketing links, demonstrating the effectiveness of the strategy and execution.
Example Creative Brief: Holiday Campaign
