With an extensive background in digital marketing, affiliate program management, influencer marketing, and web marketing strategies, I am confident I can drive transformative results and deliver strategic growth. At ModeSens, as a Senior Digital Marketing Manager, I led high-impact initiatives across affiliate programs, influencer campaigns, and web marketing strategies. Below are key highlights of my leadership and success:
Influencer Marketing Leadership
I successfully orchestrated large-scale influencer marketing campaigns that aligned with overarching business goals and optimized critical KPIs such as engagement, reach, and ROI. I directed end-to-end campaign execution, including influencer identification, negotiation, content strategy development, and performance monitoring. By implementing robust project management practices, I ensured seamless execution and timely delivery, driving sustained brand visibility. My strategic leadership in this domain resulted in the creation of impactful campaigns that significantly bolstered brand presence.
I have managed large-scale influencer campaigns and various ad-hoc projects from inception to completion. My comprehensive approach to campaign management involved developing strategic briefs, tracking performance, and optimizing for results. This led to measurable success in engagement and conversions, generating significant affiliate marketing revenue and commissions. Additionally, my work increased brand awareness and expanded our content library through carefully crafted influencer collaborations and user-generated content (UGC) campaigns.
Example Key Projects:
Hu Kitchen Vegan Chocolate Mock Proposal
Holiday Fashion Brief Campaign and Community + Ambassador Program Strategy
Social-First Campaigns & Paid Media Strategy
I have developed social-first strategies that span platforms such as TikTok, Instagram, Facebook, LinkedIn, and YouTube. By blending organic and paid media approaches, I optimize audience engagement, reach, and conversions. Additionally, I create wrap-up decks that focus on analytics and key performance indicators of the overall strategy. I continuously refine creative concepts and leverage A/B testing to maximize results, ensuring each campaign meets or exceeds key performance metrics. My strategic oversight of paid media campaigns enhances ad spend efficiency by utilizing data-driven insights to fine-tune targeting, creative elements, and placements for peak performance.
I executed multi-channel paid advertising campaigns, including social media, display ads, mobile apps, and email, delivering exceptional ROI through highly-targeted placements and A/B testing. By continuously analyzing performance data and adjusting creative strategies, I improved conversion rates, increased brand visibility, and accelerated customer acquisition. My ongoing research into emerging trends and technologies kept our campaigns at the forefront of industry best practices, ensuring we maintained a competitive edge in a rapidly evolving landscape.
Example Key Projects:
Cross-Functional Collaborative Strategies
I worked seamlessly with Growth, Brand, and Creative teams to build and execute comprehensive digital marketing strategies that spanned SEM, SEO, Retargeting, Programmatic, and Native advertising. This collaboration ensured that customer acquisition efforts were not only aligned with business objectives but also effectively communicated brand values at every customer touchpoint. By leveraging data insights, I continuously optimized creative assets, messaging, and campaigns to enhance performance across all platforms.
As a data-driven marketer, I utilized advanced Google Analytics tracking and customized reporting to extract actionable insights that directly influenced campaign optimization. My work in optimizing dashboards, segmenting audiences, and analyzing conversion paths empowered the team to make informed, data-backed decisions that maximized campaign impact. I also spearheaded content creation initiatives, driving brand loyalty and engagement through targeted blogs, email campaigns, social media content, and mobile app initiatives.
